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Happy Baby News Update

In late 2011 Pipsan acquired the Happy Baby Brand from the company, Sanbrook Brands, after it went into voluntary liquidation. Unfortunately at the time of acquisition supplies were at a level where the demand for Happy Baby products could not be met, which consequently has resulted in out-of-stocks occurring at our warehouse and retail store level.

Pipsan is in the process of re-establishing a manufacturing facility in Australia for Happy Baby products and is committed to re-introducing supply levels that can service the ongoing demand, in the near future. Unfortunately in the interim we are not able to make available products through our on-line store.

The Happy Baby online store is hosted by Jackel Pty Ltd. The Happy Baby Brand is Proudly Distributed by Jackel Pty Ltd.

We apologise for any inconvenience and thank you for your understanding and patronage.
Please continue to check our website for regular updates.



Happy Baby © has been making babies happy for over 50 years!

The original and the best! Happy Baby is home to Australia's most popular soothers, the SoftFeel © Cherry Latex soother and the original SoftFeel © Nite Glo © Latex soother.

Our SoftFeel © soothers are best for settling baby because they work - simple but true. Because we know that's what you need.

Did you know that Happy Baby SoftFeel © Natural Latex soothers are the most accepted by babies? And are the best value for money!

When it comes to your baby we have learned that parents equate price with quality , but don’t be fooled by expensive overseas imports, Happy Baby products are of the highest quality in materials, design and safety as well as being affordable for Aussie families. Because we know that’s what you need.

All Happy Baby © products meet or exceed stringent Australian safety standards, which have been developed specifically to ensure products perform safely in Australian conditions, and are your guarantee of quality and safety.

That’s why Happy Baby © is one of the most trusted names in Australia.

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